EV, the financial planning and customer engagement technology provider, has announced the appointment of Chet Velani as Chief Executive Officer to lead the business as it enters a new phase of growth. Velani takes on the role after more than 18 years with the business, having joined EV as a graduate in 2008 and progressed through a range of leadership positions spanning actuarial, sales, marketing, product and executive management. Most recently, he served as Managing Director.
During his time at EV, Chet has helped shape the company's strategy, culture and proposition. He has been central to the company’s growth from a team of around 20 employees to a business that today supports over 25% of the UK adviser market with financial planning technology, reaches more than six million consumers, and serves a broad range of clients across advisers, wealth managers, pension providers, banks and insurers in the UK.
As CEO, Velani will lead EV's future strategy, enabling financial services to serve more consumers through a continuum of financial planning support, from self-service guidance through to targeted support and hybrid advice to traditional adviser-led planning. Underpinned by EV’s powerful modular platform and advice calculation engine, combined with technology and AI deployed where it creates real value, this approach enables firms to give each customer access to the level of support they need, reduce operational costs, and deliver more meaningful outcomes.
Chet Velani, Chief Executive Officer at EV, said:
“Having joined the business as a graduate in 2008, I have had the privilege of growing with the organisation, working across multiple areas, and now I am excited to be leading the business at this pivotal moment in its journey.
"What attracted me to EV nearly two decades ago remains true today, a belief that technology can help more people access the financial support they need to make better decisions. The industry continues to face a significant challenge, with millions of consumers unable to access the guidance and advice that can improve long-term financial outcomes.
“As CEO, my focus is on building on EV's strong foundations and continuing to help firms use technology, AI and customer engagement to create more accessible, scalable and effective support for consumers. We have a tremendous opportunity to help shape the future of financial support, helping more people make better financial decisions earlier in their lives and ultimately achieve better outcomes.”
Bruce Moss, Founder of EV, commented:
“Chet's journey from graduate to CEO reflects both his commitment to EV and the strength of the culture we have built over many years. He has played a central role in our growth, our innovation and our relationships with clients across the financial services industry.
“Chet’s leadership, experience and deep understanding of both our clients and the wider market make him exceptionally well placed to lead EV into its next chapter. I look forward to continuing to work alongside him as we help our clients navigate industry change and shape the future of financial support."
– ENDS –
NOTES FOR EDITORS
Press contacts
Kapil Arya, Lansons
07550 044 000 / kapila@lansons.com
Laura Cronin, Lansons
07957 657 680 / laurac@lansons.com
Jenny Burt, Director of Marketing, EV
07557 681 080 / jennifer.burt@ev.uk
About EV
EV is a UK wealthtech provider delivering financial planning and advice across digital, face-to-face and hybrid models through a single, unified platform. Its AI-supported technology, powered by our market leading stochastic asset model that's driven accurate forecasts for over a decade, ensures consistent recommendations regardless of how customers access advice. This approach helps financial institutions and advisory firms – from large financial institutions to independent providers – scale their businesses whilst improving customer retention and compliance outcomes.
%20(1)%20(1)-2.png)