Robo Advice - Engaging the consumer
Financial planning can often be a very stressful and confusing experience. Exploring and deciphering numerous different investment options and strategies in order to target specific future financial...
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Behavioural Finance - The influence the Affect Heuristic
What is the Affect Heuristic? The affect heuristic is a mental shortcut that helps individuals make decisions quickly based on the way they feel (their “affect”) about a particular situation.
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Behavioural Finance - Conformity bias
Why are we affected by the conformity bias? There are two main reasons why a person’s opinion is often influenced by those of others. The first is the social pressure of conformity which can be a...
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