"The investor's chief problem - and even his worst enemy - is likely to be himself", investment...

How to Engage the Consumer with Robo Advice
Financial planning can often be a very stressful and confusing experience. Exploring and...

Behavioural Finance - The influence the Affect Heuristic
What is the Affect Heuristic?
The affect heuristic is a mental shortcut that helps individuals...

Behavioural Finance - Conformity bias
Why are we affected by the conformity bias?
There are two main reasons why a person’s opinion is...

Behavioural Finance - Combating risk illiteracy
Innumeracy
The biggest single hindrance to consumers in getting to grips with their own finances...

Behavioural Finance - The power of the anchoring effect
Knowing that your host prefers white wine, and wanting to make a good impression, you start...

Behavioural Finance - The impact of Relative Framing
For example, if a bottle of mayonnaise is described as being 80% fat free then we may be more...

Why good member communications are key
Not only are they able to take up to 25% of their pension pot as a tax free lump sum, they also...

How to Help Consumers with Regret Avoidance
Instead, they choose to ignore the issue in order to avoid the unpleasant feelings that arise...

Behavioural Finance: The Availability Heuristic Effect
Put simply, a heuristic is a term for a mental shortcut that helps us make judgments and...

Behavioural finance – Understanding the science behind our investment choices
However, these days, that notion has largely been set aside in favour of a more evidence-based...