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The EValue Blog

More information on EValue's Robo Adviec solution

Robo Advice - Engaging the consumer

Financial planning can often be a very stressful and confusing experience. Exploring and...

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Behavioural Finance - The influence the Affect Heuristic

What is the Affect Heuristic?

The affect heuristic is a mental shortcut that helps individuals...

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Behavioural Finance - Conformity bias

Why are we affected by the conformity bias?

There are two main reasons why a person’s opinion is...

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Behavioural Finance - Combating risk illiteracy

Innumeracy

The biggest single hindrance to consumers in getting to grips with their own finances...

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Behavioural Finance - The power of the anchoring effect

Knowing that your host prefers white wine, and wanting to make a good impression, you start...

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Behavioural Finance - The impact of Relative Framing

For example, if a bottle of mayonnaise is described as being 80% fat free then we may be more...

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Why good member communications are key

Not only are they able to take up to 25% of their pension pot as a tax free lump sum, they also...

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Behavioural Finance - Helping consumers with Regret Avoidance

Instead, they choose to ignore the issue in order to avoid the unpleasant feelings that arise...

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Behavioural Finance - The effect of the Availability Heuristic

Put simply, a heuristic is a term for a mental shortcut that helps us make judgments and...

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Behavioural finance – Understanding the science behind our investment choices

However, these days, that notion has largely been set aside in favour of a more evidence-based...

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