Ever wondered why people are so happy to give out their email addresses? Or why you see a deluge of bespoke ads and content?
Well, when it comes to personalisation, everyone’s a winner. Businesses give their customers a better experience and a more tailored journey. And customers get relevant information at the right time.
So, take a look at our infographic below and catch up on the benefits, the state of the industry and the main challenges.
Then read our eBook to see how you can add a bespoke angle to your offerings.