EV launches innovative hybrid advice solution as part of long-term partnership with AIB life

UK financial planning software provider, EV, has launched the first phase of an innovative new long-term partnership with AIB life to drive digital efficiencies and consistency in the provision of advice to AIB customers across multiple advice areas.

Under the long-term agreement with AIB life, a new joint venture between AIB and Great-West Lifeco, EV is building a next-generation hybrid advice solution that delivers a digital financial planning service encompassing innovative adviser-led journeys. The first phase of the solution is now live and has been rolled out to AIB Financial Planning Advisors nationwide. A digital hybrid advice solution will continue to be added to over the coming weeks and months.

The new solution is delivered via innovative adviser-led journeys and has been integrated into the wider AIB life technology ecosystem. This will continue to be built on to deliver a breadth of digital efficiencies across multiple areas, including protection, investment, and pre-retirement advice. It will also provide initial customer triage to help identify the individual’s advice needs.

Gary Wheeler, Chief Commercial Officer at EV, says:

“Through our partnership with AIB life, we’re launching a fully integrated, hybrid financial planning solution that combines digital capability and traditional adviser-led journeys.

We share AIB life’s mission to help people on their path to financial security, one step at a time, by providing accessible financial planning that consistently delivers the best customer outcomes. 

The solution delivers quality, engaging advice journeys that help customers take control of their money and improve the security of their financial futures. We are delighted to partner with AIB life to provide them with an advice solution that enables them to offer the best customer experience for many years to come, while helping further scale their operations.”

Tom Matthews, Head of Commercial Strategy, Advice & Distribution at AIB life comments:

“Across all industries we’re seeing the most successful providers are working with their customers in the way that suits them best. For potentially complex and bespoke topics, such as financial planning, the balance to allow different groups of customers to engage through digital-first or advisor-led offerings based on their own needs and preferences is proving to be crucial.

Our new solution provides us with a modern platform that enables us to offer cost effective, consistent advice. The integration of EV into our wider technology ecosystem will broaden access and appeal of our offering and will ensure we can support customers through each step of their financial lives.”


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Press contacts

Jenette Greenwood, PR Director, the lang cat
07710 392303 / jenette@langcatfinancial.com  

Jenny Burt, Director of Marketing, EV
07557 681080 / jenny.burt@ev.uk 

About EV

EV is one of the UK’s market-leading digital financial planning solutions providers. We have operated as an independent organisation for over a decade, backed by a further 18 years of financial services consultative experience. We connect and empower our intermediary financial partners with intuitive, customer-centric advice, guidance software, and investment solutions.

We have a history of developing engaging tools that help financial advisers and their clients navigate the complexities of financial markets, ultimately delivering simplified financial planning and enabling clarity over investment options, cash flow forecasting and aligned client risk profiles.

Powered by our proprietary market-leading stochastic asset model, our powerful calculations and strategic multi-asset allocations are used globally across the financial ecosystem by financial advisers, pension and platform providers, asset managers, banks, and building societies, to name but a few.

About AIB life

AIB life is a joint venture between AIB and Great-West Lifeco. AIB life offers protection, pensions and investment products exclusively available to AIB’s 3.2 million customers. AIB customers can avail of advice and support from AIB’s network of 120 Financial Advisors nationwide. Once customers have been suitably advised, they gain access to the AIB life hub via the AIB Mobile Banking app. AIB life is on a mission to help customers feel financially secure about their future. 

AIB life is the first full service technology led life company to be designed and built in the Irish market in a generation. It has been built from the ground up, with modern technology that is fully cloud based.

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