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Robo Advice - Engaging the consumer

By Adam Sideserf

Financial planning can often be a very stressful and confusing experience. Exploring and deciphering numerous different investment options and strategies in order to target specific future financial...

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Behavioural Finance - The influence the Affect Heuristic

What is the Affect Heuristic? The affect heuristic is a mental shortcut that helps individuals make decisions quickly based on the way they feel (their “affect”) about a particular situation.

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By Adam Sideserf

Behavioural Finance - Conformity bias

Why are we affected by the conformity bias? There are two main reasons why a person’s opinion is often influenced by those of others. The first is the social pressure of conformity which can be a...

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By Adam Sideserf

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Behavioural Finance - The effect of the Availability Heuristic

Behavioural finance – Understanding the science behind our investment choices